Itay Ohaly question the function of packaging (to protect a product in transit) and came up with the Unpacking concept. He uses the packaging of the product to manufacture the product itself. The packaging of this stool is also the mold of the object. It defines and influences its form and surface. In this case the manufacturer doesn’t open the mold anymore but the consumer. As you can see in the pictures, it’s practically impossible to remove the PU foam completely. Itay also developed some vases with this unique packaging & production process. Very cool!”


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